Jul 28, 2022
In General Discussions
I've heard this mentioned to me more than once from my friends around me. One of the self-disciplined friends even uninstalled Douyin because of this. He said to me, "I don't want to be stuck by Douyin." 1. When we are playing Douyin, what are we playing? Indeed, the content of Douyin is too "wonderful": With one swipe, the beautiful long-legged lady is dancing playfully; Once again, the little cute baby is so cute that she immediately wants to have a child; Once again, Luo Zhixiang's jokes are too interesting... The bright, gorgeous, fun and interesting content in Douyin has made us all addicted to the platform. When we are on Douyin, what are we doing? In fact, we brush the platform algorithm! "Behind your phone screen, there are thousands of engineers trying to make the software as addictive as possible," said Asa Raskin, a feed developer. Under the power of the phone number list algorithm, your inner desires and what you like to watch in the next second can be tested and satisfied; and you can only surrender obediently without knowing it. When you are playing Douyin, it is actually the powerful operation team behind it that is playing you. Based on the product development recommended by a series of psychological principles and big data algorithms, it continuously gives you a high-intensity pleasure experience, allowing you to quickly and easily obtain a lot of pleasure and satisfaction. For Douyin, all it needs is to get your time, and your behavior is right in your heart. After all, Douyin’s traffic is also bought (as for how to buy it, you can search for the promotion fee it has spent in recent years, the amount will definitely surprise you), the longer you can stay on the platform, the more more beneficial. 2. Douyin is "MCN" In order to gain your attention, Douyin must provide you with content that you like to watch. Here, Douyin's "strong content operation" mechanism has begun to appear. It produces large quantities of "premium content" for you in two ways, so that you can't watch it. Douyin's slogan is "recording a good life". From this point of view, it can be seen that the tonality of its platform content is very clear. At the same time, content tonality also determines user attributes.On the one hand, the platform itself produces a large number of content that users like to watch by signing contracts with various Internet celebrities and celebrities. In fact, many of the "good-looking" content on Douyin at the beginning were also filmed by the platform itself with money to find students from art colleges (this is true). On the other hand, a large number of MCNs have settled in Douyin, providing the Douyin platform with "high-quality content" that can obtain high recommendations in batches.And the content produced by ordinary people is naturally not enough to make you addicted.