Apr 11, 2022
In General Discussions
Change, even the smallest, is one of the hardest things for large organizations to achieve. Perhaps a product offering needs to be pivoted to keep pace with market trends, or new ideas are needed in the marketing department to reach more customers. Yet finding and implementing solutions, especially at enterprise scale, seems like a daunting use buy email list of time and resources.How will we apply these changes effectively and efficiently? It starts with changing our mentalities. The practice of design thinking has its origins in the 1950s and 1960s, but has become popular in recent years as an approach to solving business problems. It offers a mental framework through which companies can make the most of market research and customer insights to drive innovation without getting stuck forever in the planning phase.What is Design Thinking?When we're trying to create something new, be it a product, strategy, or campaign, it's easier to stick to the formulas we've followed before. Design thinking is a tool to help us break out of our creative buy email list routines, make changes and introduce bigger innovations that take us beyond current results.Coe Leta Stafford, managing director of IDEO U, defines design thinking as "a process of creative problem solving. She breaks down the three major elements buy email list of design thinking as follows:Empathy and a human-centered approach to understand what is really needed Ideation and practice of divergent thinking to move beyond obvious solutionsExperimentation and prototyping to advance ideasThe most important aspect of design thinking is adopting an agile mindset for the problem-solving process. The idea is to become actionable as soon as possible and to involve individual people throughout the process. Design thinking can be applied everywhere in your business: to design better products, to design better teams, to design better user experiences, to design better measurement and feedback processes, etc.